AVP – Specialist, Branding – Group Strategic Marketing & Communications

AVP – Specialist, Branding – Group Strategic Marketing & Communications – (WD54607)

Business Function :

Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Job Responsibilities :

• To be main interface for servicing internal stake holder’s (CBG, HR etc) for an integrated marketing execution of advertising and promotional initiative, both ATL and BTL, marketing collaterals.
• Develop and execute online/offline marketing strategy for business unit in DBSI.
• Supervising design of marketing collaterals for alignment with DBS branding guidelines.
• Supporting communications part in marketing in various channels.
• Supporting eCommunications for Website, intranet and Social Media, working closely with communications unit within GSMC.
• Manage performance of third party vendor
• Keeping track of marketing initiatives in the banking industry for solid recommendation of marketing solution
• Measuring the effectiveness of marketing initiatives for solid recommendation of marketing solution
• Develop reports and evaluations as well as follow-up of all marketing programs.

Job Requirements :

• Total Minimum Years of Experience: 6 Years
• A bachelor’s degree in marketing, business, communications, or a related field is required.
• Requires excellent written and verbal communications in bahasa and english
• Ability to effectively work under tight deadlines and manage projects independently.
• Excellent people skills and an upbeat and enthusiastic attitude.
• Detail oriented persons with good interpersonal skills
• Technical knowledge of computing systems, eg MS Windows & Internet would be basic requirement.
• Excellent team player with good and strong drive to deliver a high quality result

Primary Location

: Indonesia

Job

: Marketing and Communications

Schedule

: Regular

Employee Status

: 

Full-time

: 

Job Posting

: Jun 14, 2023, 6:31:58 AM

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