AVP, Digital Marketing, Marketing and Communications, MarTech, Consumer Banking Group

AVP, Digital Marketing, Marketing and Communications, MarTech, Consumer Banking Group – (WD72458)

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

The MarTech team bridges marketing, data and technology to create seamless customer experiences and drive business growth. As an AVP at MarTech, you will be responsible for enhancing marketing performance, leveraging technology solutions and ensuring governance in marketing communications. You will be in charge of planning and implementing data-driven marketing campaigns and strategies that incorporate ever-changing AI technologies, as well as managing external media and creative production vendors.

Responsibilities include but are not limited to:

• Initiate AI-powered digital marketing campaigns for CUL acquisition.
• Define and monitor Key Performance Indicators (KPIs) to evaluate the success of marketing campaigns across the entire marketing funnel.
• Collect and synthesize feedback to identify improvements, optimize marketing expense and media efficiency, while maximizing acquisition outcome.
• Utilize Adobe Analytics for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making.
• Understand business priorities, user needs, and technical feasibility to plan and execute digital marketing solutions through continuous experience that align with organizational goals.
• Ensure brand consistency and cohesive brand experience by maintaining uniformity in messaging, tone, visuals, and overall brand identity across all platforms and customer touchpoints.
• Scale successful MarTech solutions to all the daily operations in collaboration with both local and regional teams.

Qualification / Required Skills:

• Bachelor’s degree in Marketing, Business, Technology, or a related field.
• 8+ years of hands-on experience in digital marketing, marketing analytics or related areas, preferably in the financial services industry.
• Familiar with Google Analytics, Adobe Analytics, Adobe Target and Tableau.
• Strong project management skills, including the ability to develop and execute project plans, timelines, and budgets.
• Excellent problem-solving skills and result-oriented mindset.
• Team player with ability to work independently against tight deadlines and ability to multi-task effectively in a dynamic environment.
• Demonstrate exceptional interpersonal and communication skills.
• A digital-native mindset with an international perspective.
• en

Primary Location

: Taiwan

Job

: Marketing and Communications

Schedule

: Regular

Employee Status

: 

Full-time

: 

Job Posting

: Feb 25, 2025, 8:30:33 AM

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