Audience Manager Job Brief

We have a vacancy of Audience Manager in our company, Warner Music Group. This vacancy is based in London England United Kingdom. Please go through the job detail mentioned below.

Position Title: Audience Manager Job
Company: Warner Music Group
Work Type: Full Time
City of work: London England United Kingdom
Salary:
Last Date to Apply:
URL Expiry: 2023-04-01
Posted on: https://jobslmarketingjobs.pro

Audience Manager Job Detail

Job Description

With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner/Chappell Music, one of the world’s leading music publishers with a catalogue of more than one million copyrights worldwide.

For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Job Title: Audience Manager

A Little Bit About Our Team

Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Clean Bandit & Joel Corry to emerging & breaking artists such as Tion Wayne, Mahalia and Fred again… You’d be joining the Audience team at Atlantic Records UK, whose core responsibility is to grow, engage & monitor our artist’s audiences. We do this in a number of ways including creating, marketing & optimising content, developing and implementing fan acquisition strategies, and working with new digital platforms and startups.

Why This Could Be Your Next Big Break

As an Audience Manager, you would be working directly with artists & their teams to help shape, nurture & grow their audience on digital platforms. It’s a multi-faceted role that requires you to think both like a fan, artist, creative and marketeer all at once. You’d be interpreting data to develop long term growth & content publishing strategies for those artists, that accelerate audience growth as well as support commercial and positioning goals.

Audience Strategy

In this role you’ll cover:

• Work closely with artists, managers and wider teams to proactively create and implement robust audience & digital strategies for your artist roster, specifically within the black music space.
• Analyse audience data & create meaningful reports to inform wider team, artists & managers.
• Integrate key learnings from other areas of artist career (touring data, streaming insights, brand affinity) to optimise and build audiences across the world.
• Strategize & deliver artist database growth and CRM strategy, via traditional and emerging means; email marketing, community-based platforms, messaging services, etc.
• Be knowledgeable of paid marketing tools & strategies (Facebook Business Suite, TikTok Marketplace, Twitter Ads, YouTube Advertising/Google Ads)

Content Planning & Management

• Strategize and implement content planning across all core digital channels (YouTube, TikTok, Instagram, Facebook, Twitter & new, relevant platforms as and when they emerge) for roster of artists & relevant communities/creators.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.
• Maintain a database of creatives (as above) and regularly seek out new creatives to work with.
• Self-edit/design content where necessary.

Digital Partners

• Develop and manage digital partner relationships alongside Head of Audience & Director of Digital (Meta, TikTok, Twitter, YouTube/Google, Snapchat, etc).
• Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.

Digital & Tech Developments

• Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space (e.g. gaming, fitness, crypto) and platforms & offerings, alongside Head of Audience and Director of Digital.
• Connect with relevant stakeholders in these areas & build new relationships.
• Tailor this information to formulate relevant and exciting new opportunities for roster of artists

About You

• You have proven experience working with music artists or entertainment talent on managing their social & online brand.
• You have knowledge of & experience in promoting black music and associated genres.
• You have proven experience in building creative social / digital campaigns that drive engagement, discovery and audience growth across multiple platforms, particularly on TikTok.
• You are experienced in working with creators, influencers and third party pages to drive viral moments/campaigns through culture & the zeitgeist.
• You have a keen interest in developments within the digital and tech landscape, and a proactive approach to seeking out news and opportunities for artists in this space.
• You have strong organizational skills with the ability to manage multiple timesensitive tasks & prioritise effectively.
• You have experience in using 1st party (e.g. Instgram insights) & 3rd party (e.g Chartmetric) social data to track and analyse the performance of your campaigns.
• You are a strategic & creative thinker who is able to comfortably switch between short, medium & long term planning.
• You have great communication skills with the ability to develop strong working relationships.

It would be music to our ears if you also had:

• You have experience in feeding meme culture and seeding content out to help it spread online through different communities.
• You have experience with either or all of the Adobe suite, Photoshop, Premiere Pro, After effects.

Why join us?

Here at Warner Music Group we’re all about our people. We are one global company made up exclusively of knowledgeable, passionate, and creative people.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing a philosophy of innovation – it’s part of our company’s DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against any applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Recruitment@wmg.com and let us know the nature of your request and your contact information.

Copyright © 2019 Warner Music Inc.

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