Associate Specialist, Digital Marketing

Company Overview:

Panopto is a dynamic and rapidly growing company backed by a leading private equity firm. With a team of approximately 200 dedicated professionals, we are committed to empowering learners with interactive video.

To support continued growth and expansion, we are seeking an experienced Digital Marketing Specialist to manage the execution of digital marketing and email campaigns, working with leading digital marketing agencies on creation, execution and monitoring of results.

Position Summary:

As the Digital Marketing Specialist, you will be responsible for developing and supporting digital marketing campaigns and initiatives, including paid search, display, email and paid social. Your goal is to help build a strong, reliable pipeline of qualified leads for our B2B sales team. You will consistently monitor and report on results and continually optimize our digital marketing efforts to ensure our programs are meeting goals. Other responsibilities include lead reporting, platform and agency management and market research.

Work you’ll do:

In this role, you will

Digital Campaign Management: Create and execute digital marketing initiatives, report on results and monitor lead progress for all digital marketing channels.

Team Collaboration: Work closely with other members of the demand generation and product marketing teams to ensure digital marketing campaigns are aligned with the overall demand generation strategy, as well as the company-wide GTM initiatives and product launch roadmaps.

Market Research: Collate market information and uncover hidden marketing opportunities to further optimize our demand generation and brand building initiatives and influence our wider digital marketing campaign strategy.

The team:

The candidate will report into the Sr Manager, Digital Marketing & Demand Generation and work alongside an event marketing manager and a newly formed global product and content team.

Required Qualifications:

Experience in executing, managing and optimizing B2B digital marketing campaigns and initiatives is essential.

Good working knowledge of digital advertising platforms such as Google ads and LinkedIn ads is desired but not essential.

Understanding the various stages of the buyer’s journey in B2B markets.

Eligibility for this role, candidates in the UK or U.S. Eastern Standard Time (EST) zones will be given consideration.

Preferred Qualifications:

Experience in using analytics and CRM tools such as Google Analytics, SEMRush, Marketo and Salesforce is desirable.

Working knowledge of design tools such as Adobe InDesign, Photoshop and Illustrator or Canva is considered a plus

French, Spanish, Italian, Korean or Japanese language skills are considered a plus.

Join Panopto and be part of an exciting journey where your marketing expertise will make a significant impact on our growth trajectory. If you are both creative and analytical and love coming up with clever email subject lines as much as you love digging in to understand email marketing performance, we encourage you to apply.

Required Qualifications:

• Experience in executing, managing and optimizing B2B digital marketing campaigns and initiatives is essential.
• Good working knowledge of digital advertising platforms such as Google ads and LinkedIn ads is desired but not essential.
• Understanding the various stages of the buyer’s journey in B2B markets.
• Eligibility for this role, candidates in the UK or U.S. Eastern Standard Time (EST) zones will be given consideration.

Preferred Qualifications:

• Experience in using analytics and CRM tools such as Google Analytics, SEMRush, Marketo and Salesforce is desirable.
• Working knowledge of design tools such as Adobe InDesign, Photoshop and Illustrator or Canva is considered a plus
• French, Spanish, Italian, Korean or Japanese language skills are considered a plus.

Join Panopto and be part of an exciting journey where your marketing expertise will make a significant impact on our growth trajectory. If you are both creative and analytical and love coming up with clever email subject lines as much as you love digging in to understand email marketing performance, we encourage you to apply.

Our people and culture

Panopto’s mission is to help anyone share knowledge using video. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a diverse, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit not only drives us towards effective solutions but also fuels our drive to continually improve and innovate, ultimately enhancing the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work.

Our purpose

We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,500 companies and universities worldwide with over ten million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.

Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the Employee Experience department.

Hybrid, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they must make regular trips to the Pittsburgh office, located on the north side of Pittsburgh along the Three Rivers Heritage Trail with quick access to downtown.

Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.

Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.

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