Associate Marketing Specialist

Overview

We are looking for an account-based Associate Marketing Specialist to support key accounts/sales channel in day-to-day retail marketing, planning, and execution. This person will work directly with each retailer, sales rep, and account executive to drive key products, sell out, and grow business. The person in this role will be responsible for the creation and management of marketing content and media plans (i.e. banners, videos, promotional content, webpages, paid search and display advertising, etc.)

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

• Support key accounts/sales channel (i.e. Best Buy, Amazon, Walmart, etc.) in day-to-day retail marketing, planning, and execution.
• Work directly with each retailer, sales rep, and account executive to drive key products sell out and grow business.
• Responsible for the execution of the retail marketing media plan and activities by working directly with each retailer and sales reps/account executive to drive sales of key products and help our accounts to grow their business.
• Responsible for the creation, management, and execution of marketing content (i.e. banners, videos, promotional content, landing pages, etc.)
• Monitors competitive activity and identifies customer needs. Works on the planning and implementation of projects and events that support the marketing function.
• Interacts directly with sales managers to identify new marketing opportunities, prepares regular marketing activity reports, and responds to questions from within the sales organization.
• Activities includes day-to-day online and in-store sales marketing support, managing account’s retail opportunities, online paid search and display ads campaign aligning with our core business strategy, promotions and product focuses, tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions, marketing/sales collateral, website optimizations, and event support.
• Responsible for new product launches marketing contents set up, creation and distribution.
• Work with business planning and sales to prepare account product line review/pre-disclosure meeting presentations.
• Monitor unauthorized dealers’ activities on 3P via Brand registry with legal and third-party service.
• Work with Marketing Campaigns and Brand Marketing team to utilize and share content consistent with brand marketing efforts with the key sales channels and accounts.

Qualifications

• Bachelor’s degree in a relevant field or equivalent experience required, plus 0 to 2 years of related experience.
• Possesses specialized knowledge or skills in digital retail marketing area and media plans.
• Experience with key accounts/sales channel (i.e. Best Buy, Amazon, Walmart, etc.) preferred.
• Proficiency in Microsoft Office applications.
• Excellent oral and written communication skills.

In accordance with applicable law, we are providing the anticipated salary range for this role: $62,400 – $71,500.

The Company will not pursue or support visa sponsorship for this position.

Company Overview

About our Company – Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2022† and is one of Fortune Magazine’s World’s Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

#CUSA

Workstyle Description

Hybrid – This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags

#CUSA #LI-BH1 #LI-HYBRID

We can recommend jobs specifically for you! Click here to get started.

Read Full Description