JOB DESCRIPTION:
Primary Job Function:
- Leading Oncology/Biosimilar therapeutic area with direction and resources by successful launch new products, develop annual marketing plan and co-ordinate their successful implementation and to grow the long-term sales, profit, and market share position.
Core Job Responsibilities:
- Achieve sales, margin and market share annual goals for the assigned products or therapeutic area.
- Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach to grow market-share for assigned products.
- Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
- Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.
- Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.
- Evaluate the practicality and potential of new products and market development.
- Analyzes and defines customers and market requirements and trends.
- Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
- Develop annual sales volume and profit forecasts, pricing, and expense budgets.
- Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
- Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
- Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
- Coaching and supervise Product manager or Associate product manager to meet company goals.
- Review complaints and suggestions relating to assigned products.
- Analyze and report market intelligence in a correct and timely manner.
KEY REQUIREMENTS:
Minimum Education:
Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
Minimum Experience/Training Required:
- At least 4-year experience in marketing role.
- Strong sales track record.
- Sound understanding or qualifications in marketing related principles.
- Good knowledge of computer-based programs including spreadsheets and graphics.
- Comprehensive oncology/biosimilar or orthopedic industry knowledge and key opinion leaders in this area.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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