Associate Marketing Manager, Home & Kitchen, OHL Marketing

DESCRIPTION

Purpose:

• Lifecycle Engagement: Work on different workstreams specific to customer lifecycle management including

o Lapser Engagement: Help in coordinating & executing engagement programs for lapser customers. Execute new experiments planned for lapser engagement & deep dive analysis on the same.

o Repeat Engagement: Execute experiments, own from start to end and also deep dive, do analysis on the same.

• Prime Engagement & Owner of OHL Prime Store :

o Drive prime targeted weblab campaigns & new experiments for OHL, X-GL (High propensity prime categories).

o Prime exclusive store: Will be owning the prime exclusive store for OHL where we also schedule events exclusively for prime members on monthly cadence / every non-ART month. Here we own the store from scratch – Wireframe creation, inputs collation, own merchandising, co-ordinate with X-GL teams for prime exclusive deals, schedule GW campaigns, manage all marketing channels for event promotion, configure coupons, go-live mail, post mortem mail, event analysis etc.

• Associates: Help to drive new experiments on all Associates channel i.e Associates carousel banner, Associates Idea deal hub tool, Incremental commission for partner level visibility & engagement. Manage/ track inputs for the same on daily basis & manage viz from OHL for Home shopping spree, Prime monthly days, habit forming store inputs & incremental campaigns.
• Apay Rewards : Act as OHL POC for apay rewards campaigns to be run for the Home & Kitchen PL, along with associated tasks of budget tracking, data analysis, experiments and execution.

Key job responsibilities

We are looking for a candidate with good program management and data deep dive skills, and the ability to work and flourish in a matrix organization through effective stakeholder management and influencing without authority.

Leadership Principles we are looking for in the candidate are dive deep, bias for action and earn trust.

We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND

BASIC QUALIFICATIONS

• 4+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience with Microsoft Office products and applications

PREFERRED QUALIFICATIONS

• Knowledge of basic HTML, Photoshop, SQL, Excel and Marketing Analytics
• Experience in digital marketing
• Experience in making data driven business decisions

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