Associate Director, Product Marketing

Job Description:

OPIS, a Dow Jones Company, is a thriving provider of refined products markets pricing and news. We provide transparency through real-time news and pricing services, and market-specific benchmark pricing reports that enable our customers to make smarter, more informed decisions. You will work for a company that is customer-focused and your work will benefit our customers from just about your first day on the job. We offer competitive salaries; a full benefits package, and an opportunity to grow both your salary and responsibilities while utilizing the latest technologies.

As an experienced solutions marketer, you will be expected to develop multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline synergies between Marketing & Sales. Additionally, the role will need to be conversant in marketing analytics and have a strong affinity for tracking and measuring funnel velocity and conversion rates. They will report regularly to stakeholders on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets.

In addition, the Marketing Associate Director will be responsible for content creation, management, and marketing working with internal stakeholders, as well as external agencies to produce high-quality materials designed to drive conversions. The qualified candidate will be experienced in tying marketing strategy and programs to ROI and will be comfortable speaking in terms of pipeline volume, velocity, and revenue contribution.

Key Responsibilities:

Working with key stakeholders across the Energy business. Using market research, client feedback, and sales priorities, you will develop compelling and content-rich value propositions by target audience which will drive the GTM strategy for marketing communications into target segments

• Implement, plan, develop, and measure integrated global marketing programs (including marketing events) to align with the ‘Buyers Journey’, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization
• Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
• Develop global sales enablement assets and implement training strategies to instruct sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
• Build processes and account scoring techniques from the ground up to help us analyze and identify when accounts should be prioritized and be excited to scale this as we grow
• Analyze campaigns and targets daily and compare A/B tests where necessary to ensure strategies have a measurable ROI – be agile and willing to update and change tactics where campaigns fall short of expectations
• Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities and work closely with the team to track lead flow and convert opportunities
• Be willing to learn and become an expert on our key personas, work with sales to fill in gaps, and develop a persona-based strategy for lead conversion
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Manage timelines, budgets, resources, and maintain effective communications and relationships with internal and external partners.

Job Requirements:

• B2B demand generation marketing, ideally with experiences within the energy industry is preferred.
• Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth
• Strong ability to think strategically, analytically, and creatively to break down problems and find effective solutions
• Familiarity with marketing tools, marketing platforms (Eloqua, On24.. etc), Salesforce, Google Ads/ Analytics, and reporting skills
• Able to analyze large amounts of data, content, and products to develop solution sets.
• Proven content marketing capabilities including strategy, writing, creation, and execution of marketing assets across multiple media – including social media, blogs, websites, and email
• Experience working in a cross-functional, matrix organization, including the understanding of global/ regional/ country organizational dynamics

You Are:

• Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced connected sales and marketing environment.
• Solid communication and interpersonal skills with experiences working with multiple cultures and stakeholders across global locations and time zones
• Highly collaborative, hands-on, goal-driven, and a positive attitude and sense of ownership
• High level of accuracy and attention to detail

Reasonable accommodation: Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: OPIS-CMA

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.

Req ID: 37004

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