Associate Director, Marketing (Enterprise Marketing Strategy)

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:

We have an exciting opportunity to join our team as a Associate Director, Marketing (Enterprise Marketing Strategy).

NYU Langone Health is seeking a highly skilled Associate Director of Enterprise Marketing Strategy to support NYU Langone’s omnichannel communications and marketing campaigns. This role will collaborate closely with Communications Marketing Government and Community Affairs CMGCA colleagues and other key stakeholders to shape innovative marketing initiatives tailored to diverse patient segments and healthcare professionals. Reporting to the Director of Enterprise Marketing Strategy, this position will support the development of digital communications and marketing campaigns and strategic assets leveraging the NYU Langone Media Network and will work to ensure alignment with the health system’s mission in order to drive brand reputation and appointment volume.

Job Responsibilities:

Strategic Program Management:

• Develop project briefs to support the development of creative and messaging strategy of full-funnel integrated marketing campaigns; partner with Strategy Digital and Program Measurement COE to identify platform activation, key media targets and KPIs
• Develop innovative digital communications and marketing campaigns leveraging Sales Force Marketing Cloud including asset creation, audience segmentation criteria, measurement, and reporting to relevant stakeholders
• Create and implement processes supporting the efficient development of campaigns while ensuring relevant stakeholders are represented accurately and consistently
• Establish and maintain a content calendar for the NYU Langone Media Network ensuring assets are current and relevant to audiences
• Create and implement a style guide for communications and marketing assets within the NYU Langone Heath Network in accordance with brand guidelines and messaging frameworks
• Cultivate a deep understanding of the business goals and objectives of key clinical service areas; participate in the strategic planning process and critical department meetings
• Identify and assess new opportunities for CMGCA-led campaigns bringing recommendations to the Relationship Lead for discussion

Stakeholder Relationship Management:

• Act as a key day-to-day partner to the Relationship Leads within the Brand Experience Creative and Design COE assisting in execution of digital marketing strategies and NYU Langone Media Network
• Play a vital role in triaging and executing requests from stakeholders partnering with teams in the Brand Experience Creative and Design COE; the Government and Community Affairs COE; the Enterprise Communications COE; the Media Relations COE; and the Strategy Digital and Program Measurement COE

Collaboration:

• Collaborate across teams in the Brand Experience Creative and Design COE; the Government and Community Affairs COE; the Enterprise Communications COE; the Media Relations COE; and the Strategy Digital and Program Measurement COE to ensure campaigns have incorporated all perspectives are in alignment with strategic objectives and will maximize return on investment
• Collaborate with the Strategy Digital and Program Measurement COE to establish measurement strategies and key performance indicators KPIs; integrate these metrics into decision-making processes to maximize return on investment
• Collaborate with Medical Center Information Technology office to initiate digital marketing campaigns using Sales Force Marketing Cloud and to maximize the capabilities of the NYU Langone Media Network

Minimum Qualifications:

• Bachelors Degree in marketing, communications, or related field
• 8 years of experience in a large, complex organization
• Proven ability to work effectively in a highly matrixed environment
• Adept at building rapport and exhibiting strong interpersonal skills with a proven track record in building and maintaining relationships
• Fluency in advertising, branding and marketing disciplines with a working knowledge of current digital marketing trends and healthcare best practices
• Exceptional leadership skills demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
• Strong analytical skills with the ability to learn and apply data-driven insights
• Proficiency in project management, communication tools and data analysis
• Excellent verbal and written communication skills
• Ability to work with cross-functional teams

Preferred Qualifications:

• 10 years of experience in a large, complex organization

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you’ll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

If you wish to view NYU Langone Health’s EEO policies, please click here. Please click here to view the Federal “EEO is the law” poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $117,107.95 – $194,250.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here

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