Associate Digital Campaign Manager

Job title: Associate Digital Campaign Manager

Company: Singtel


Job description: It starts with YES!At Optus, we don’t sit back and wait for the future to happen, we are out there crafting our own path through new technology, innovation, and investment. We are truly a challenger brand, with challenger spiritThe Digital Campaign Manager (Business) is responsible for developing and driving data-led digital marketing initiatives in My Optus app to support small business customers. Working closely with digital and customer engagement teams, the role uses insight to identify opportunities, build a roadmap, and deliver campaigns that drive high-intent demand, customer growth, and retention. Success is measured through key performance indicators aligned to both customer experience and commercial impactThis end-to-end role requires strong experience in digital CX, CRM marketing, and benefit-led messaging. The Digital Campaign Manager will collaborate across the business to deliver targeted, personalised content at scale, continually optimising through data, reporting, and innovation. A strategic thinker and effective communicator, the ideal candidate will champion efficiency, leverage marketing tech and AI, and uphold Optus values while delivering measurable resultsYour day in the life of a Digital Campaign Manager at Optus

• Identify, prioritise and deliver digital initiatives in partnership with customer engagement and digital teams, using data and insight to drive high-intent demand, customer growth, and retention via the My Optus app.
• Develop and implement targeted, personalised campaigns at scale supported by best-in-class CX, aligned to broader strategy and consistent with other customer communications.
• Achieve measurable outcomes aligned with KPIs, report on campaign performance and drive continuous improvement to enhance future results.
• Ensure efficient campaign delivery, maximising automation, shared learnings, and streamlined processes to boost speed to market without compromising quality.
• Improve the impact of My Optus app real estate, serving the most relevant, benefit-led content to customers at the right time and balancing engagement messaging with sales content.
• Stay up to date with and apply emerging tech, including data, MarTech and AI capabilities, to innovate and optimise campaign performance across all initiatives

Your skills to pay the bills

• Relevant professional qualifications and equivalent hands on experience in Telco or service industries and a strong background in B2B and CRM marketing.
• Proven end-to-end campaign experience, particularly in digital channels, with a focus on personalisation and customer-centric execution.
• Proficiency in marketing automation tools (e.g. Salesforce), data analysis, digital CX, and campaign optimisation, with a strong commercial approach.
• Ability to use insights to advise strategy, prioritise initiatives, and drive measurable business outcomes aligned to key metrics.
• Strong collaboration and communication skills, with experience engaging cross-functional teams and managing multiple stakeholders.
• Results-driven, adaptable, and proactive, with strong planning, problem-solving, and multitasking abilities in complex, fast-paced environments

Perks we love at Optus

• 3 days in the office, 2 days remote!
• Inclusive gender neutral paid Parental Leave of up to 16 weeks.
• Competitive leave including 2 additional ‘Connected Leave’ days.
• All Optus employees have access to resources, webinars and support via the ‘Parents at Work portal’.
• Own your own growth by accessing an extensive online and facilitator led learning catalogue.
• Connect at work through our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans, Yarn Network, Wellbeing Network and Young Professionals.
• Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office.
• Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon

Keen to see what it’s really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenesAt Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email or call 1800 309 170. We’re here to help. When you contact us, please advise your preferred method of contact and we will be in touch within 48 hoursFor more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity#LI-DD1

Expected salary:

Location: Sydney, NSW

Job date: Thu, 17 Jul 2025 22:07:18 GMT

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