Position Description
Marketing and Fan Experience Strategy and Planning
- Leads the development and implementation of a comprehensive marketing strategy to promote 42 varsity teams to a wide and diverse audience to generate revenue, increase attendance and enhance awareness of Harvard Athletics.
- Develops and oversees marketing and fan engagement budget to support strategy and plans.
- Responsible for overall fan engagement and customer experience strategy, including creation of innovative ideas that engage new and existing fans.
- Uses data analytics and independent judgement to develop innovative marketing initiatives and builds customer data to support sales growth.
- Creates digital marketing and advertising strategies focused on increasing attendance with customer acquisition and retention across all sports, as well as generating sales revenue for 7 ticketed sports.
- Determines a plan to research, implement and manage a CRM platform in conjunction with the ticket office.
- Develop and maintain content calendar in conjunction with the ticket office and athletics development.
- Develops creative programming and support services to enhance the student experience ex: Chief Marketing Officer (CMO) student-athlete program and “CrimZone” attendance incentive app for all undergraduate Harvard students.
- Collaborates with campus and external partners including University departments, community members, fans, sponsors, businesses, alumni, staff, students to increase engagement opportunities, drive attendance and build community and pride in Harvard.
- Determines growth and development of the Harvard Athletics brand including enhancement of brand identity and management of an internal and external brand strategy.
- Hires external vendors to complete creative services, promotional and technical projects.
- Contributes on marketing strategy for community-wide recreation programming.
Sponsorship and Merchandise Sales
- Develops creative strategy for corporate sponsorship marketing and sales activation.
- Accountable for contributing to overall corporate sponsorships sales efforts and generating revenue.
- Utilizes creativity in developing and deciding upon unique and applicable sponsorship assets to sell.
- Oversees and develops sales strategy for growing merchandise sales through online, onsite and royalty revenue streams.
- Hires external vendors to support merchandise sales efforts.
- Analyzes sales data to determine effectiveness of sales initiatives.
- Develops new sales channels to generate merchandise sales and promotions.
- Works in conjunction with Trademark & Licensing Office on licensing approvals for Harvard Athletics logos.
Management
- Directs, manages and evaluates a team.
- Hires, trains, schedules and manages marketing and fan engagement team.
- Trains and mentors staff for professional development and allocates personnel and resources for given projects.
- Athletics liaison to Harvard student groups, including band, cheerleaders and dance team
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Basic Qualifications
- Bachelor’s degree
- At least 5 years of progressive marketing and/or sales work experience
- Management and supervisory experience
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Additional Qualifications and Skills
- Advanced degree or certifications are a plus, but not required.
- Advanced knowledge of marketing, fan engagement and sales, including collegiate athletics, preferably at the Division 1 level.
- Strong written and verbal communication skills.
- Excellent leadership, interpersonal and organizational abilities.
- Proven ability to multi-task efficiently, manage deadlines and produce results.
- Creative and innovative thinker.
- Analytic and decisive decision maker with strong problem-solving skills.
- Ability to work independently while establishing strong collaborative team relationships.
- Proven record of accomplishment in establishing and maintaining effective relationships.
- Results driven, pro-active approach.
- Knowledge of new and emerging technologies.
- Passionate for the business of sports and college athletics.
- Required performance of all duties and responsibilities in compliance with all NCAA and Ivy League rules.
- Graphic design and digital marketing skills
- Familiarity with partnership activation and sponsorships.
- Proficiency in Adobe Creative Suites products.
- Proficiency with Microsoft applications.
- Proficiency in marketing and social analytic tools to measure effectiveness of marketing initiatives
- Proficiency with CRM platform (Salesforce, Hubspot, etc.)
- Proficiency in the digital marketing ecosystem including experience in email marketing platforms (such as Emma), paid social, display ads, mobile applications, Google Analytics and CRM tools.
- Familiarity with scripting systems (Rundown Creator, Shoflo)
- Experience with HTML preferred.
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Working Conditions
Working Format: On-site
- Ability to work nights and weekends.
COVID-19 Vaccination Policy: The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.
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Additional Information
Harvard is a highly selective liberal arts college whose mission is to educate citizens and citizen-leaders for our society. The College is a residential institution of nearly 7,000 undergraduates and is located in Cambridge, Massachusetts. Harvard is deeply committed to the intellectual, social and personal transformation of its undergraduates during their four years at Harvard.
The Department of Athletics offers 42 varsity programs for men and women, more than any other Division I school in the United States. We also offer extensive recreational and intramural programs.
Harvard employees have access to a competitive benefits package that includes multiple options for the health and well-being of our employees as well as ongoing professional development.
All formal offers will be made by FAS Human Resources. We regret that, due to the number of responses we typically receive, we may be unable to respond to phone calls or contact personally those applicants not selected for an interview.
We actively seek and welcome applications from diverse candidates and from those with a demonstrable commitment to a more inclusive society.
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EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.,
Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
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