Assistant Director-Marketing

Job title: Assistant Director-Marketing

Company: Moody’s


Job description: At Moody’s, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are-with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.The Role StatementThe Assistant Director – Marketing is responsible for leading the development and execution of integrated marketing and event strategies that drive brand visibility, lead generation, and client engagement across all segments in the Australian market. The role also supports broader initiatives across the Asia-Pacific region, ensuring alignment with Moody’s global marketing objectives and regional business priorities. This role will explicitly support events for Moody’s Investors Service (MIS) and have a demand generation focus for Moody’s Analytics (MA).Key ResponsibilitiesStrategic Marketing & Demand Generation· Design and implement a multi-channel marketing strategy tailored to the Australian market, aligned with APAC-wide commercial goals.· Define Ideal Customer Profiles (ICPs), personas, and messaging in collaboration with commercial strategists and campaign managers.· Lead demand generation initiatives across digital, content, and event channels to drive pipeline growth and accelerate the sales cycle.· Support content creation as part of demand generation and campaign initiatives.· Leverage marketing automation platforms (e.g., Marketo) and CRM tools (e.g., Salesforce) to manage campaigns, track performance, and optimize ROI.· Collaborate with global and regional teams to ensure consistent brand messaging and campaign execution across APAC.Event Management & Outreach· Plan and execute a range of in-person and virtual events, including conferences, roundtables, webinars, and sponsored events, with a strong focus on the Australian market.· Manage all aspects of event logistics: venue sourcing, vendor negotiation, catering, AV, collateral, and on-site execution.· Develop event marketing plans including audience targeting, invitation content, promotional materials, and post-event follow-up.· Ensure flawless execution and high attendee satisfaction through meticulous planning and stakeholder coordination.Analytics & Reporting· Track and report on campaign and event performance using KPIs and analytics dashboards.· Provide insights and recommendations to improve future marketing and event initiatives.· Maintain accurate records of marketing and event data in internal systems.Qualifications· Minimum 5 years of experience in B2B marketing and event management, with a strong focus on the Australian market.· Exposure to or experience working within the broader Asian financial marketplace is highly desirable.· Proven experience in demand generation, digital marketing, and end-to-end event execution.· Strong project management and stakeholder engagement skills.· Familiarity with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and Microsoft Office preferred.· Excellent written and verbal communication skills.· Bachelor’s degree in Marketing, Business, Communications, or a related field.Preferred Attributes· Experience working in a global matrixed organization.· Deep understanding of the financial services landscape in Australia, with awareness of regional dynamics across Asia.· Ability to work independently and collaboratively across time zones.· Creative thinker with a data-driven mindset.· Willingness to embrace AI and automation in marketing.Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.Candidates for Moody’s Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.

Expected salary:

Location: Sydney, NSW – Asia

Job date: Thu, 31 Jul 2025 05:12:08 GMT

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