ABM Marketing Manager

OPENTEXT – THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

THE OPPORTUNITY:

Reporting into Director, Marketing- The ABM Marketing Manager is a data driven, thoughtful and creative marketer with previous experience marketing to enterprise accounts. The primary goal is to manage a repeatable ABM program that addresses global and regional accounts. Great learning and development opportunities, internal training with leading providers in the ABM space.

YOU ARE GREAT AT:

• Executing a tier-based approach of appropriately balanced ABM programs to scale
• Working across functions, create meaningful experiences for target accounts and buying groups with targeted marketing approaches including personalization, remarketing, social and account specific offers.
• Leveraging social listening and A/B testing to inform appropriate content marketing at the industry level
• Analyzing ROI from vendor tactics and detect methods to optimize outcomes
• Partnering with Field Marketing and Global Marketing to implement programs designed to accelerate existing pipeline through to close
• Building relationship programs designed to build awareness, as well as influence and delight customer buying centers

WHAT IT TAKES:

• 5-7 years’ experience in account-based marketing for B2B software, enterprise accounts an asset
• Understanding of behavioral and contextual data, demographics and firmagraphics
• Experience partnering directly with sales and field marketing to jointly pursue new pipeline, accelerate deals, and close business
• Ability to gain consensus through influence
• A self-starter with the ability to work independently and as part of a team
• Strong planning, analytical, organizational, decision making and time management skills.
• Experience with Intent data and ABM platforms such as 6Sense, Demandbase, Terminus, etc. helpful assets

#LI-REMOTE

#LI-REMOTE

While OpenText is an Equal Opportunity Employer, our efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact [email protected].