2023 Graduate Digital Marketing Executive

Job Brief

We have a vacancy of 2023 Graduate Digital Marketing Executive in our company, THG. This vacancy is based in Manchester England United Kingdom. Please go through the job detail mentioned below.

Position Title: 2023 Graduate Digital Marketing Executive
Company: THG
Work Type: Full Time
City of work: Manchester England United Kingdom
Salary:
URL Expiry: 2023-01-01
Posted on: https://jobslmarketingjobs.pro

Job Detail

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

Our 12-Month Development Programme

Throughout our 12-M programme, you’ll have access to a series of learning opportunities that will help to propel your career further, faster. The programme will consist of series of courses that have been designed to accelerate your career, giving you access to the knowledge, skills, and behaviours for success at THG. Each course will include a number of workshops, team takeovers, and engagement initiatives.

About The Role

All our brands have dedicated teams of marketing specialists who drive traffic to our sites, create memorable campaigns, and keep our customers coming back for more. From PPC and SEO, to Social Media and Influencer marketing, we’ve got it covered.  

Digital Marketing at THG typically focuses on three key channels: 

Social Media: You will predominantly be responsible for creating engaging posts and  interacting with our customers across a variety of social media channels for our brands. Main duties include: 

• Select, edit and post images with well written and engaging captions 
• Utilise all functionalities of social platforms to drive reach, visibility and engagement 
• Employ strategies to grow following and industry presence 
• Ability to read and interpret data and metrics to analyse social performance 
• Create and collate social media reports to share with external partners and stakeholders 
• Assist in the development of a content plan and put forward creative ideas for content marketing 
• Launch, develop and maintain new and current social channels, ensuring consistent posting to maximise reach and impact 
• Conduct hashtag research and help identify key influencers to develop further promotional and social marketing opportunities 
• Engage with the marketing & trading teams, running social in tandem with other site activity 

Content: You will be responsible for producing captivating, performance-driven content for our client sites, with a primary focus on blog content. Main duties include: 

• Work closely with the Content Manager to execute editorial content strategy across Ingenuity clients. You will produce blog content and website copy that supports trading initiatives and the wider marketing team’s objectives, working to drive organic performance
• Work with the Content Manager to learn about the blog-hosting platform and CMS, supporting with new content uploads and publication
• Conduct market and competitor research in order to produce relevant, valuable content that increases brand awareness and drives traffic to client sites
• Carry out regular quality assurance checks on content 
• Identify new features and functionalities for blog articles, with the goal to increase engagement and improve conversion rates 
• Monitor and report on content performance, making recommendations for how to improve engagement
• Work with key stakeholders to ensure best practice in all content production, including close alignment with tone of voice and brand guideline documentation
• Produce content to support SEO and work closely with the Paid Media team to develop copy in support of paid advertising activity 

Influencer: You’ll manage the end-to-end relationship with our influencers, from initial outreach and budgets, to campaign performance and global strategy. Main duties include: 

• Research and identification of suitable influencers across one of Ingenuity’s client verticals; Wellbeing, Beauty or Retail.  
• Complete end-to-end relationship management with influencers, from initial outreach emails to processing payments  
• Input into creative campaign ideas and strategies to build global brand awareness  
• Use tools including Excel and Google Analytics to analyse and report on influencer performance  
• Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage  
• Support the PR Team with ad hoc tasks, including the organisation and management of PR events  

Skills & Requirements

• Top level graduate, looking to start work after graduation in Summer 2022 
• Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility 
• An excellent communicator with the ability to build solid relationships both internally and externally 
• Strong passion for Digital Marketing, as well as good organisational skills 
• Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.  
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines  

THG Benefits

• Competitive salary 
• Commitment to continued learning and development through our bespoke early careers offering 
• Working at Top 25 Sunday Times Large Companies to Work for rated business  
• Access to mental health support as well as access to on-site Doctor and Nurse  
• Discounted on-site Physio 
• £25 towards eye tests can claimed back through expenses   
• Working Anniversary gifts at 3, 5 and 10 years of service  

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.  

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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