At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
JP007 Tokyo J&J Headquarter
Job Description:
The Influencer Marketing Manager will be responsible for developing and executing influencer marketing strategies to enhance brand awareness and drive patient engagement. This position will play a pivotal role in exploring, maintaining, and strengthening relationships with authentic influencers who can serve as true advocates for our brand.
Duties & Responsibilities / 職務および職責
- Strategy Development: Create and implement comprehensive influencer marketing strategies that align with overall marketing goals and brand objectives.
- Authentic Influence Exploration: Identify and research influencers who are not only aligned with our brand values but also demonstrate a true loyalty and genuine usage of our products.
- Relationship Cultivation: Build and nurture meaningful relationships with these influencers, fostering a community of authentic advocates who are passionate about our brand.
- Strategic Collaborations: Develop and implement tailored influencer marketing strategies that highlight real stories and experiences, showcasing the influencer’s genuine connection with the brand.
- Campaign Management: Oversee impactful influencer campaigns that leverage the authenticity of our advocates, ensuring that messaging is consistent and resonates with audiences.
- Content Co-Creation: Collaborate with influencers to co-create authentic content that reflects their genuine experiences with our brand, emphasizing trust and relatability.
- Performance Tracking: Analyze the effectiveness of influencer partnerships by monitoring engagement metrics and consumer feedback, ensuring that our collaborations yield authentic advocacy.
- Brand Loyalty Research: Conduct regular assessments of influencer loyalty and their impact on brand perception among their followers, making adjustments to strategies as needed.
- Budget Management: Manage the influencer marketing budget effectively, allocating resources towards partnerships that foster genuine loyalty and advocacy.
Key Requirements (skills, competencies, experiences, certifications) / 必要要件（スキル、知識、経験、資格）
Professional and academic experience
- Bachelor’s degree in Marketing, Communications, or related field.
- 3+ years of experience in influencer marketing or digital marketing.
- 5+ years of experience in FMCG Marketing
Skills and Competencies
- Social Media Expertise: In-depth knowledge of social media platforms and the influencer landscape, with the ability to analyze data and derive insights related to authenticity and brand loyalty.
- Relationship Building: Excellent skills in building and maintaining relationships with influencers and stakeholders.
- Execution excellence: Skilled in managing multiple project timelines, budgets, and resources while demonstrating exceptional attention to detail and navigating competing priorities in a fast-paced environment.
- Analytical Skills: Ability to use data analytics to inform strategies and measure campaign effectiveness.
- Leadership skills: Solid leader capable of coordinating diverse internal and external team members and stakeholders across various business areas.
- Communication Skills: Solid written and verbal communication skills in English is a plus
- Technical Proficiency: Experience with social media management tools and analytics software is a plus
- PR Collaboration: Familiarity with public relations and brand collaboration strategies is a plus
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